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Electronic media, and the effects it has on the way we experience reality, are under intensive scrutiny by postmodern thinkers – the bigger the part it (or IT) plays in our lives, the more dramatic the announcements regarding its possible effects become.
Theories about reality's distortion, duplication, alienation and even sheer elimination abound, and often make one forget that while these theories, and the thinkers who bear them, are contemporary, the notions in question are far from it. As will be shown later in this essay, the problematic nature of mediated reality has been the concern of ancient human cultures for thousands of years.
Pastrama and Shawarma
This does not mean that nothing has changed. Electronic media still play a significant part in the way our reality is produced and, more importantly, perceived. By juxtaposing old issues and new ones, I am hoping to shed light on one of electronic media's most unique effects.
To sum it in a trendy postmodern phrase – I will use technology as a metaphor in order to contemplate the use of metaphor as a technology.

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